R.E.A.C.H. Week is a cooperative education program promoting a collective one week reading effort between children, parents and teachers; and as a curriculum based program, R.E.A.C.H Week is comfortably and easily performed within homes and the school. The program also incorporates a proven direct mail sponsorship campaign to assist schools in raising funds to supplement educational programs. The sponsorship campaign is designed to minimize the efforts of a fundraising committment from parents, students and the school. In turn, it supports literacy that schools represent and returns high profits back to schools based on the fundraising efforts.